Florida Governor Ron DeSantis made history on Wednesday when he announced his 2024 presidential bid on Twitter Spaces, a live audio feature on the social media platform. However, the event was marred by technical glitches that prevented many listeners from hearing his speech and caused the app to crash repeatedly.
But instead of letting the Twitter fiasco ruin his campaign launch, DeSantis turned it into a triumph by showing resilience, leadership, and innovation. Here’s how he did it:
- He leveraged the power of social media to reach a large and diverse audience. By choosing Twitter Spaces as his platform, DeSantis demonstrated his willingness to embrace new and innovative ways of communicating with voters. He also tapped into the influence and popularity of Elon Musk, the owner of Twitter and the host of the event, who has over 100 million followers on the platform. DeSantis also used his wife’s and campaign’s Twitter accounts to promote his announcement and share a video that highlighted his achievements as governor.
- He capitalized on the publicity and attention generated by the event. Despite the technical problems, DeSantis’ Twitter Space attracted over 161,000 users at its peak, according to Twitter’s data. The event also generated a lot of buzz and media coverage, both positive and…
